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Marketing
Course (Prof. Grandinetti)
University of Udine
Training
Throughout the course the following subjects will be covered:
- Production, consumption and the role of marketing
-The relationship between production and consumption
- Mass production and marketing management
- Marketing management tools
-The crisis in marketing management
- From the 'one best way' to a variety of marketing approaches
-
Mass customisation, internet and relationship marketing
The lessons in theory will be accompanied by the testimonies of
company managers from Snaidero, a leading kitchen manufacturer.
Afterwards there will be time to discuss concrete case studies on
the themes covered during the lectures.
University
of Udine
Course in Marketing
Via Palladio, 8 - Palazzo Florio - 33100 Udine
tel: 0432/556111 fax: 0432/507715
url:www.uniud.it/marketing/Index.htm
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