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Home> Back > about
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OUR
MISSION
Poli
Business is part of entiria spa, and is a branch of
this company dedicated to Content Management and Strategic Marketing.
Our mission is to develop and manage virtual communities and markets
by bringing together all categories of one specific industry and
provide business services and information for companies and professionals
working in that specific industry.
OUR STRATEGY
Certain industries are selected, those industries where Italian
companies are world leaders (this is done through analysing the
flow and exchange of commerce within that industry world wide).
On the basis of this information an international portal is created,
equipped with a search engine and data base which includes all
sectors of the industry world wide. The next step is to develop
a market-place to be used by professionals in the trade who each
subscribe as members. While each industry has its particular nuances,
the web portals have the following features in common:
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A marketing and communication strategy is created to integrate
the information on the portals (Editorial, Company Newsletter
and Direct Marketing)
- Growth is fostered between suppliers and international markets
making it easier to make contacts and get leads.
- The flow of information is optimised from the various international
markets towards Italian companies
- The business community model of industrial manufacturing "districts"
is sustained
- Medium to small size businesses are given assistance in facing
the problems of expansion, distance and globalisation
- Opportunities are generated and new market niches are developed
HISTORY
Poli Business was set up in 1999 and in 2002 the company merged
with entiria spa. Thanks to the experience and skills gained
over the years, a new team of expert consultants was formed, offering
our clients efficient and innovative solutions for a wide variety
of business sectors. We offer our clients a combination of communication
and marketing services together with business, technological and
web marketing services.
THE TEAM
The in-house dynamic motivated team, is divided into different departments:
technological, web development, research and development of specialised
data banks, online editorial publishing, back office services, business
consulting, marketing and communication and strategic partnership
management.
For further information, please write to info@furnishingfromitaly.com
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